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New kit celebrates 40th anniversary.
March 30, 2015
By: Melissa Meisel
In a year where Joico counts its 40th anniversary, Joico is partnering with LULU DK for a “Go Bold & Gold” campaign in April, that showcases an exclusive, limited anniversary edition design to its unrivaled and award-winning treatment, K-PAK Deep-Penetrating Reconstructor. The company also received its 15th consecutive win of the Stylist Choice Awards for “Favorite Deep/Restorative Conditioner” recently. Available for a limited time starting in April in salons and directly at Joico.com, t...
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